Type Definition
For this typography project, I was challenged to represent the meaning of a word using design principles and visual elements. Three random words were assigned to me and I needed to accurately showcase their meaning.
Trust: dependence on something future or contingent: hope
I created a representation of the word trust by resting the leading letter T on the following letters of the word as if assisting in a trust fall. The crossbar of the leading T also represents a cross to reflect the trust that people have in their religion or faith. The customized type based on the font Futura rests on the baseline of the page to create an implied horizon on the reliable monochromatic brown color scheme.
Placement: an act or instance of placing: such as an accurately hit ball (as in tennis) that an opponent cannot return.
Harmonious: having agreement among musical components: musically concordant
Typeface Poster
To represent the history and style of the Futura typeface I designed this 10'“ by
16” poster. By researching the story behind its origin I learned that the font was designed to represent modern ideals through its clean lines and geometric shapes. The use of the font name in all caps at a large size shows off the crisp corners. Further, the tagline reading '“To the point” emphasizes the sharp points on the apex of the “A” and baseline of the “V” and “W”. Finally, the small text on the left side of the page and spelled out alphabet at the bottom of the composition draws the reader into a closer viewing distance. By placing the designs between the baseline and the lower 1/3 line but towards the right side of the page, the idea of forward progress is conveyed similarly to the ideals of the typeface.
Although the black background better represents the stark contrast and its use in outer space, a version with a white background is also provided.
Recipe Card Design
This project was part of my typography class, where I learned to use type and design principles to create hierarchy. In this instance, I had to design a universal recipe card that could house five recipes of varying length and detail. I started my process by sketching and considering the most important information. I then refined the sketches to a few final ideas before digitizing the concepts. I was tasked only with using one typeface for the cards, but I could use different weights and fonts within a type family.
